Looking for a Little Advice ...

The last couple of days I have been focusing my time and energy into giving my little Etsy shop a face lift. I woke up a little discouraged Friday morning about how things have been going so I went to The Etsy Seller Handbook and began taking notes. I redid my banner, retook pictures of all of my listings, twice, changed tags, and removed all of my Christmas items. I am so tired of taking and editing pictures, it’s frustrating just when I think they look great, they don’t. I probably took at least 40 pictures of each piece twice. Sunday I took them by the back door, they didn’t come out right so Monday and Tuesday Abbey and I bundled up and spent sometime in the great outdoors taking photos. I sit here like a nut holding the art work next to the computer, I want to get the photos as close to the actual painting as possible. I keep asking my husband, does this look clear, does it look like the painting, and does everything look uniformed. I think he was more excited than me when I listed my final painting last night.
Sometimes I feel like a needle in a haystack, there are so many amazing artists on Etsy; I wish I knew how to make my works of art stand out. I am very critical of my work, I am my toughest critic. I joined Etsy in May of last year and did not list anything until October. I kept dragging my feet. I was nervous that I would fail miserably. I have sold 11 items in the last four months, I know it is a slow process, I know it takes time, and I know I have a limited amount of time to put into the shop. I am first a stay at home mom so creating takes a backseat to life most of the time. I am so happy that I did set up the shop it has given me something that is my own, I love creating first and foremost but I would also love to establish a successful business for myself. So far this has been nothing but a positive experience for me I just want to make it better. I would love some advice on how you make your businesses successful. It doesn’t even need to be an Etsy shop I would love to hear some great tips and learn a few things . Thanks for listening to me ramble, Heather